London produces over 200,000 tonnes of coffee waste every year. We turned 100 tonnes of collected coffee waste into 30,000 litres of fuel to power London’s buses. The Coffee Line received the best coverage and engagement ever for any Shell activation.
Shell The Coffee Line – Case Video.
Fuel For The Next Generation.
Recognition:
Cannes Lions – Shortlist
Clio Awards – Bronze
D&AD Impact – Wood Pencil
Epica Awards – Bronze
Executive Creative Director for J Walter Thompson London
