To introduce HSBC’s new brand promise in the UK at a time when the country was split down the middle, we launched a new campaign that celebrates the bank’s open looking ethos and challenged the narrative of post-Brexit Britain.
We are part of something bigger.
A timely reminder at the start of a crucial year.
The message on all main newspapers and all HSBC UK locations
Personalised messages to hit the hearts of all UK cities.
Each message touched localised emotional strings.
Cover wraps on the most popular publications in the country.
Strategic locations to be part of the country’s daily commutes.
The campaign causing emotional reactions at a crucial time in UK’s history.
Recognition:
Creative Circle UK – Best Regional Press (Gold)
Creative Circle UK – Best Body Copy (Gold)
Creative Circle UK – Best Poster Campaign (Silver)
Creative Circle UK – Best Poster Single (Silver)
Creative Circle UK – Best Page Campaign (Silver)
Creative Circle UK – Best Film Writing (Silver)
Creative Circle UK – Best 60″ Film and Over (Bronze)
Brand Film Festival – Corporate (Silver)
The Caples Awards – Best Craft – Copy
The Caples Awards – Best in Show
The Caples Awards – Best OOH Campaign (Gold)
The Caples Awards – Best Print Campaign (Gold)
The Caples Awards – Best OOH Single (Gold)
David Reviews – Ad of the day
The Drum – Ad of the day
Lürzer’s Archive – Spot of the week
Executive Creative Director for J Walter Thompson.
