We hijacked one of the most emotionally charged events, the World Cup, by pointing the lens at the horrifying link between Domestic Violence and football. Raising awareness that on match days, domestic violence incidents were set to spike.
Violence shouldn’t win
The Not So Beautiful Game campaign – Case Video.
The campaign is discussed on the BBC and brings the shocking topic to the forefront of social conversations.
Recognition:
Cannes Lions – Gold
Cannes Glass Award – Shortlist
Lurzer’s Archive – Print Ad of the Week
Kinsale’s Sharks – Bronze
Ad Age Magazine – Editors pick
Campaign Magazine – Top 10 campaign of the year
Epica Awards – Gold
Executive Creative Director for J Walter Thompson.
