No one expected an all-English Champions League final to happen. But it did. In the month of June –when everyone has pre-scheduled plans! To compete with weddings, holidays, birthdays, and Bar Mitzvahs, we asked fans to cancel… everything! Because nothing is more important than football, of course.
Cancel… everything.
And then we offered fans the chance to win a VIP Champions League Final Experience – two tickets, travel, luxury accommodation, the works. All they had to do was cancel their plans. The moment the tweet went out, social media blew up.
Results:
2.14 billion impressions worldwide.
45k mentions on Twitter.
#BTSport and #cantmissit were 3x more popular than the Champions League itself.
Over a million people visited the BT Sport website on the day of the final. Their highest volume of traffic ever.
11.8 million fans decided to cancel everything and watch.
The highest viewing figures in BT Sport’s six-year history.
Executive Creative Director for Wunderman Thompson
