Every 20 seconds, a child dies from pneumonia. We created Vicks Breathe For Life. By simply blowing into your microphone and blowing up a virtual balloon, you helped save a child’s life. Only two weeks into the campaign, we had surpassed our conversion goals by 700%.
Vicks The Pneumonia Project – Case Video.
Donate Your Breath.
Recognition:
WebAwards- Outstanding Achievement
IAC – Best Integrated Campaign
Executive Creative Director for POSSIBLE
