Heineken promises to “Open Your World”. During the Rugby World Cup, we brought the promise to life by letting fans open each game. Find a coin minted in a specific year and upload a photo of it to Heineken’s Twitter feed for a chance to win.
Heineken Find The Coin – Case Video.
Find the Coin. Open the match.
Legendary players front each competition.
Will Carling kicks off the hunt.
The rules are explained in depth in our owned channels. Twitter is where the competition happens.
Thousands of fans send their findings.
Our first winner takes the stage: he will get to open the first match of the World Cup.
We ran throughout the entire tournament. 48 pre-match Coin Toss winners in total.
The Royal Mint jumps in to congratulate us, unexpectedly.
Executive Creative Director for POSSIBLE
