Lucas is a creative leader who builds and leads multidisciplinary teams to deliver distinctive, culturally aware work.
He has led creative departments across film production, digital, and traditional agencies in Argentina, the U.S., and the U.K., working with local, regional, and global clients. His award-winning work for brands like Nespresso, HSBC, Shell, P&G, Heineken, Nestlé, and Danone has been recognized at Cannes Lions, D&AD, One Show, Webbys, and Clios.
As Chief Creative Officer at The Gate, London (MSQ), he has helped the agency win its first Cannes Lions (now five) and awards from D&AD, Clios, and One Show—all in just three years.
Previously, as ECD at J. Walter Thompson London, he led the agency to its best creative performance in 30+ years. Before that, he was ECD and CCO at POSSIBLE in the U.S. and U.K., driving creative excellence at one of WPP’s largest digital agencies.