LUCAS PEÓN https://hello.lucaspeon.com Sun, 09 Mar 2025 10:20:37 +0000 en hourly 1 https://wordpress.org/?v=6.7.2 https://hello.lucaspeon.com/wp-content/uploads/2018/12/cropped-favicon12-32x32.png LUCAS PEÓN https://hello.lucaspeon.com 32 32 BT SportCancel it https://hello.lucaspeon.com/portfolio/bt-sportcancel-it/ Sun, 16 Apr 2023 12:34:05 +0000 https:/?post_type=portfolio&p=2795 No one expected an all-English Champions League final to happen. But it did. In the month of June –when everyone has pre-scheduled plans! To compete with weddings, holidays, birthdays, and Bar Mitzvahs, we asked fans to cancel… everything! Because nothing is more important than football, of course.

 

Cancel… everything.

 

And then we offered fans the chance to win a VIP Champions League Final Experience – two tickets, travel, luxury accommodation, the works. All they had to do was cancel their plans. The moment the tweet went out, social media blew up.

 


 
 

Results:
2.14 billion impressions worldwide.
45k mentions on Twitter.
#BTSport and #cantmissit were 3x more popular than the Champions League itself.
Over a million people visited the BT Sport website on the day of the final. Their highest volume of traffic ever.

11.8 million fans decided to cancel everything and watch.
The highest viewing figures in BT Sport’s six-year history.
 

Executive Creative Director for Wunderman Thompson

]]> BT SportUnscripted https://hello.lucaspeon.com/portfolio/bt-sportunscripted/ Sat, 15 Apr 2023 20:24:36 +0000 https:/?post_type=portfolio&p=2705 We commissioned the biggest brains in sports data, analytics, and machine learning to write the first AI-inspired script of any football season anywhere on the planet. We fuelled the debate among players, pundits and fans, to remind everyone that you can’t write football –it’s best enjoyed live on BT Sport.

 

You can’t script this.

 

 

 

 

 

 

 

 

Recognition:
Cannes Lions – Gold – Brand Storytelling
Cannes Lions – Silver – Use of Social Platforms
Cannes Lions – Bronze – Creative Data / Data-enhanced Creativity
D&AD – Yellow Pencil – PR
The One Show – Gold – Recreation & Leisure
The One Show – Merit – Recreation & Leisure
Eurobest – Gold – Best Use of Data
Webby Awards – Best Social Community Building and Engagement
DMA – Grand Prix – Best in Show
DMA – Gold – Best Customer Acquisition Campaign
DMA – Gold – Sports
DMA – Gold – Best Use of Social Media
DMA – Gold – Best Creative Solution
DMA – Silver – Best Data Storytelling

 

Executive Creative Director for Wunderman Thompson

]]> ReplensSex Never Gets Old https://hello.lucaspeon.com/portfolio/replenssex-never-gets-old/ Tue, 08 Jun 2021 17:19:12 +0000 https:/?post_type=portfolio&p=2655 We challenged people’s preconceptions with a campaign that celebrated sex and intimacy to promote Church & Dwight’s (Arm & Hammer) Replens as the long-lasting intimate moisturiser for those with long-lasting sex lives. And won TFL’s Diversity competition along the way.

 

 

 

 

 

 

 

 

Recognition:
TFL Annual Diversity Competition – Winner 1st Place
One Show – Shortlist
Campaign Magazine – Ad of the Week
Campaign Magazine – Ad of the Day
David Reviews – Ad of the day

 

Chief Creative Officer for The Gate London

]]> ChildlineNobody Is Normal https://hello.lucaspeon.com/portfolio/childlinenobody-is-normal/ Mon, 07 Jun 2021 17:14:58 +0000 https:/?post_type=portfolio&p=2650 With the help of scary monsters and Radiohead, we set out to remind kids who don’t feel comfortable in their own skin, that they are not alone. And achieved a 96% increase in visits to support pages and over 4,000 organic mentions in the media.

 

Main film
You are not alone.

 

Behind the scenes.

 

TikTok, Snapchat, Instagram.

TikTok, Snapchat, Instagram.

TikTok, Snapchat, Instagram.

TikTok, Snapchat, Instagram.

 

The shoot.

 

Models, props and wardrobe.

 

Case video.

 

Over 4,000 organic mentions in the media.

 

Recognition:
Cannes Lions – Gold – Film Craft / Animation
Cannes Lions – Silver – Film Craft / Art Direction
Cannes Lions – Silver – Film Craft / Adapted Music
Cannes Lions – Silver – Film /Social Behaviour
Cannes Lions – Bronze – Film / Charity
D&AD – Animation Traditional (Yellow Pencil)
D&AD – Film Art Direction (Graphite Pencil)
D&AD – Animation Characters & Creatures (Graphite Pencil)
Clio Awards – Film 61 Seconds to Five Minutes (Silver)
Clio Awards – Film Craft Animation (Silver)
Clio Awards – Film Craft Music Licensed (Silver)
Campaign Magazine – Top 15 Campaigns of the year
Campaign Magazine – Ad of the Week
Campaign Magazine – Ad of the Day
Adweek – Ad of the day
David Reviews – Ad of the day

 

Chief Creative Officer for The Gate London

]]> PenfoldsThe Stories in the Numbers https://hello.lucaspeon.com/portfolio/penfoldsnumbers-are-extraordinary/ Fri, 15 Mar 2019 08:53:48 +0000 https:/?post_type=portfolio&p=1895 Penfolds wanted to further develop their brand across a generation drawn to new codes in the luxury space. Our global campaign infused emotion and purpose into their existing numerical approach to wine naming.

 

The stories in the numbers.

 

 

Duty Free Takeovers.

Airport placement.

 

 

Online video. The story behind bin 707.

 

Online video. The story behind bin 3 –The Grange.

 

Online video. The story behind bin 144 –Yattarna.

 

 

 

 
 

Executive Creative Director for J Walter Thompson.

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