We commissioned the biggest brains in sports data, analytics, and machine learning to write the first AI-inspired script of any football season anywhere on the planet. We fuelled the debate among players, pundits and fans, to remind everyone that you can’t write football –it’s best enjoyed live on BT Sport.
You can’t script this.
Recognition:
Cannes Lions – Gold – Brand Storytelling
Cannes Lions – Silver – Use of Social Platforms
Cannes Lions – Bronze – Creative Data / Data-enhanced Creativity
D&AD – Yellow Pencil – PR
The One Show – Gold – Recreation & Leisure
The One Show – Merit – Recreation & Leisure
Eurobest – Gold – Best Use of Data
Webby Awards – Best Social Community Building and Engagement
DMA – Grand Prix – Best in Show
DMA – Gold – Best Customer Acquisition Campaign
DMA – Gold – Sports
DMA – Gold – Best Use of Social Media
DMA – Gold – Best Creative Solution
DMA – Silver – Best Data Storytelling
Executive Creative Director for Wunderman Thompson
