Debenhams
You Shall

To help Debenhams stand out in the ever-competitive Christmas season, we introduced a modern version of a fairytale. “It beat the all-time favourites John Lewis”. And “it was the best performance for a Debenhams campaign in years”.

 

Debenhams Christmas Campaign – TVC 90 seconds.

You shall find your fairytale this Christmas.

 

Teaser 5sec

Teaser 20sec

 

Campaign thread active throughout the online journey.

 

Campaign thread accompanies audience all the way to the physical stores

 

Debenhams advert takes top spot against competitors.

 

Executive Creative Director for J Walter Thompson London