When Febreze reached the 1-million-fan mark on Facebook, we locked the brand team in the studio until they said “thank you” one million times, as fans sent then smells to combat only with Febreze, and we broadcasted it live before Facebook Live even existed.
Thank you one million times.
Recognition:
Webby Award – Social Native Advertising
IAC – Best Consumer Goods Online Video
Executive Creative Director for POSSIBLE
