A monster of a Facebook contest. In partnership with the NFL, we sought out the 32 craziest, most fanatic NFL fans and gave them a simple challenge: prove that you are your favourite team’s ‘sickest’ Fan. Abd garnered over 230,000 organic tweetsabout the contest, 13,000% increase in brand advocacy and 1.2 billion overall impressions.
Are you fan enough? Prove it!
The 32 most fanatic NFL fans.
Only one gets the crown.
No room for sick days.
Recognition:
IAC Award – Best Consumer Goods Website
Addy Award – Silver / Social Media
Executive Creative Director for POSSIBLE
