Nespresso needed a major shift in direction to respond to the emphasis consumers are placing on sustainability. We launched We Are The Choices We Make, a global, multi-channel platform rolled out in over 50 markets.
30sec TVC.
The choices we make define us.
A new visual language to regain ownership of the capsule and showcase each choice made.
Authentic choices shared across 50 markets.
Nespresso We Are The Choices We Make – Case Video.
Expanding the stories online.
A permanent hub with deeper content for the campaign on Nespresso.com
Long-form articles
Spreading the stories through owned, earned and paid platforms.
Choices with amazing consequences.
Online videos for additional stories.
Example of online stories
Another example of the online stories
Behind the scenes. Work and play.
The president of Colombia calls out the campaign on his personal Instagram account
Executive Creative Director for J Walter Thompson London
