Penfolds wanted to further develop their brand across a generation drawn to new codes in the luxury space. Our global campaign infused emotion and purpose into their existing numerical approach to wine naming.
The stories in the numbers.
Duty Free Takeovers.
Airport placement.
Online video. The story behind bin 707.
Online video. The story behind bin 3 –The Grange.
Online video. The story behind bin 144 –Yattarna.
Executive Creative Director for J Walter Thompson.
