We put Pepto at the center of the most famous Mexican-American celebration. Over 46,000 piñatas were built, smashed and shared over social channels that weekend. So much that Mashable called us out as one of “5 branded YouTube channels that get it right”.
Build it. Fill it. Smash it.
An online campaign with social at the heart.
Jimmy Kimmel and Guillermo create buzz for our campaign.
Sample content output: Whipmaster
Sample content output: Trumpet
Sample content output: Washing Machine
Sample content output: Turkey Launch
YouTube takeover with direct access to our Piñata Smash interface.
After selecting a piñata, you choose the filling and then you pick the way to smash it.
Resulting videos were shared on people’s feeds as well as Pepto Bismol’s owned channels.
Sample content output: Moving Target
Sample content output: Ninja
Sample content output: Fight
Sample content output: Tennis Match
Executive Creative Director for POSSIBLE
