We followed six up-and-coming bands on tour in the USA, and let fans follow and meet their music heroes all through the native power of Skype. We achieved up to 20 twitter interactions per second during live Twitter parties and over 1.4 million social media actions per event.
6 bands, Off the Record and On the Road.
On The Road with Moon Taxi – teaser
Off The Record with Alex Clare – Long form
Off The Record with Smallpools – teaser
On The Road with New Politics – Long form
A multichannel campaign with Skype technology at the centre of all interactions, be it on owned or third party platforms.
A follow-up year with live performances.
The Devil Makes Three talk music
The Devil Makes Three performs live
Kodaline signs guitar teaser
Kodaline performs live one to one
Skype’s multichannel interactions brought fans closer to their favourite stars, and amplified the experiences to millions of prospective users worldwide.
Executive Creative Director for POSSIBLE
