An elephant is slaughtered every 15 minutes for its ivory. Ivory trade, despite being illegal, continues to take place. We drew attention to this horrifying reality by bringing to life a blood auction for the NGO Stop Ivory, urging support to convert the ban into law.
It’s time for a total ban.
Special build billboards confronting Londoners with the bigger picture of ivory trading.
Digital billboards amplified the campaign across the country, making a dead link between UK ivory trade and the deaths of 20,000 elephants every year.
Recognition:
Cannes Lions – Shortlist
Featured in BBC Radio 4
Featured in GruenLive – ABC TV
Ad of the Year Selection by More About Advertising
Executive Creative Director for J Walter Thompson London
