Actimel give people strength to stay strong through the day. We created The Stay Strong Brothers, a fictional band that targeted people in need of uplifting messages. In less than 60 days we garnered over 1 million social interactions and rose social mentions over 200 percent.
We’re here for you.
Sample video content: Payday
Sample video content: Monday Morning
The campaign was adopted in multiple countries, in multiple languages.
The Stay Strong Brothers for Italy
The Stay Strong Brothers for France
The Stay Strong Brothers remade for Russia
The Stay Strong Brothers for Poland
The Stay Strong Brothers took front stage in the Brand’s online channels.
The band in France with Local Influencer
Surprise live appearances across Europe
Actimel’s “Stay Strong Brother’s” liven up the Monday morning commute for Londoners with a performance at Tottenham Court Road station, 11/4/16.
The Stay Strong Brothers introduce The Stay Strong Brothers
Executive Creative Director for POSSIBLE.
